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open by appointment

Level 1, 722 Bourke St
Redfern, Sydney NSW


Prettiness, discounts, exclusive treats + more!

We believe all women & girls are beautiful. We promote healthy body image & think you all deserve to feel gorgeous wearing something pretty.
We adore handmade products & constantly strive to bring you the most beautiful fashion & bridal pieces to adorn your hair.

What is Summerblossom?

Feel gorgeous and have fun wearing the finest handmade accessories so beautiful they are currently being stocked in boutiques all over Australia.

Established in 2007, the Summerblossom ethos has since found its way to girls all over Australia; helping them feel beautiful on the inside and out, everyday.

The Summerblossom girl loves the outdoors, sunshine, picnics, friends, love letters - and, of course, feeling gorgeous as she skips out the door with a little bit of Summerblossom in her hair

Made from beautiful, high quality materials, silks and the odd subtle sparkle, Summerblossom accessories are entirely handmade with loving hands.

#summerblossom on Instagram


We are proudly Australian owned and operated since 2007.


Our products are handmade and/or hand finished.


We believe all women and girls deserve to feel beautiful.

Essential stats:

1988 Asks Santa for a lilac telephone.

1991 Discovers craft (a lifelong obsession) thanks to her mum.

1997 Dresses in head-to-toe lilac including Spice Girl inspired platform sneakers.

2003 Enrols at UTS and begins B. Design

2007 Dreams a little dream and Summerblossom is born!

2010 Quits her day job as a graphic designer

2011 Moves studio out of her apartment and into a pretty studio!

2012 Frankie Possum the lilac Summerblossom trailer is commissioned.

Meet Rochelle.

She's pretty darn obsessed with Summerblossom and lilac. Nature, veggies, picnics, fashion, yoga, beautiful things, her partner, friends & family are just a few of her favourite things.

In 2007 Rochelle saw the need for a range of beautiful, well-crafted and locally handmade hair accessories as an alternative to mass-produced products for the thoughtful consumer. As a long-time craft lover (apparently the first thing she said to her now BFF Dominique back in 1997 when they met was "Hi I'm Rochelle and I love ballet and craft") and a background in design (B. Design Visual Communication UTS) she was the perfect candidate to realise her own dream.

Many sleepless nights, months on end without a day off and a burning passion for Summerblossom brings us to where we are now; a gorgeous Australian brand that is coveted all over the nation and beyond.

Rochelle says; "I believe with every essence of my being that all women and girls are truly beautiful. Too often we're told we are not good enough for various fashion trends and labels. Which is why I created Summerblossom; a brand that is truly accessible for any girl and encourages you to embrace a positive body image and feel beautiful as you skip out the door with a flower in your hair!"

"My hands-down favourite part of what I do is when a customer puts a Summerblossom in their hair and looks in the mirror. Their expression when they realise how beautiful they look is priceless! Young and old, it's always the same and it's always inspiring. I think that as long as you all continue to feel gorgeous wearing Summerblossom, I'll continue making them."

"Summerblossom doesn't feel like work. It's a part of me and I couldn't live without it. I feel so blessed that every day I'm able to ride my lilac bike into the studio, live my dream and love every minute that I'm here."

Rochelle is "incredibly grateful" for all of your support and kind words about Summerblossom.

custom bridal

We can customise the colours and sizes of many of our designs to suit you and your bridal party. For more information, please see our FAQs.

fresh flowers

We offer a range of beautifully made fresh flower crowns for special occasions and run crown-making workshops for Sydney-siders.

pop up shops

We adore opening the doors to our studio or setting up a pop-up shop at an event. Frankie Possum the lilac retro trailer is always in tow.