meet Rochelle...

She's pretty darn obsessed with Summerblossom and lilac. Nature, veggies, picnics, fashion, yoga, beautiful things, her partner, friends & family are just a few of her favourite things.

In 2007 Rochelle saw the need for a range of beautiful, well-crafted and locally handmade hair accessories as an alternative to mass-produced products for the thoughtful consumer. As a long-time craft lover (apparently the first thing she said to her now BFF Dominique back in 1997 when they met was "Hi I'm Rochelle and I love ballet and craft") and a background in design (B. Design Visual Communication UTS) she was the perfect candidate to realise her own dream.

Many sleepless nights, months on end without a day off and a burning passion for Summerblossom brings us to where we are now; a gorgeous Australian brand that is coveted all over the nation and beyond.

Rochelle says; "I believe with every essence of my being that all women and girls are truly beautiful. Too often we're told we are not good enough for various fashion trends and labels. Which is why I created Summerblossom; a brand that is truly accessible for any girl and encourages you to embrace a positive body image and feel beautiful as you skip out the door with a flower in your hair!"

"My hands-down favourite part of what I do is when a customer puts a Summerblossom in their hair and looks in the mirror. Their expression when they realise how beautiful they look is priceless! Young and old, it's always the same and it's always inspiring. I think that as long as you all continue to feel gorgeous wearing Summerblossom, I'll continue making them."

"Summerblossom doesn't feel like work. It's a part of me and I couldn't live without it. I feel so blessed that every day I'm able to ride my lilac bike into the studio, live my dream and love every minute that I'm here."

Rochelle is "incredibly grateful" for all of your support and kind words about Summerblossom.