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Welcome to our world

it's lovely here


open by appointment

Level 1, 722 Bourke St
Redfern, Sydney NSW


Prettiness, discounts, exclusive treats + more!

#summerblossom on Instagram

Made by hand and with heart, especially for you.

We love creating whimsical floral and jewelled accessories that make you feel gorgeous, right from the moment you place one atop your head.

Whether it's for a party, wedding or just a Sunday picnic in the sunshine, we invite you to take a wander through our collection of beautiful headpieces, floral crowns and silk flowers.

Welcome to the enchanting world of Summerblossom.

We believe all women & girls are beautiful. We promote healthy body image & think you all deserve to feel gorgeous wearing something pretty.
We adore handmade products & constantly strive to bring you the most beautiful fashion & bridal pieces to adorn your hair.


We are proudly Australian owned and operated since 2007.


Our products are handmade and/or hand finished.


We believe all women and girls deserve to feel beautiful.

meet Rochelle...

She's pretty darn obsessed with Summerblossom and lilac. Nature, veggies, picnics, fashion, yoga, beautiful things, her partner, friends & family are just a few of her favourite things.

In 2007 Rochelle saw the need for a range of beautiful, well-crafted and locally handmade hair accessories as an alternative to mass-produced products for the thoughtful consumer. As a long-time craft lover (apparently the first thing she said to her now BFF Dominique back in 1997 when they met was "Hi I'm Rochelle and I love ballet and craft") and a background in design (B. Design Visual Communication UTS) she was the perfect candidate to realise her own dream.

Many sleepless nights, months on end without a day off and a burning passion for Summerblossom brings us to where we are now; a gorgeous Australian brand that is coveted all over the nation and beyond.

Rochelle says; "I believe with every essence of my being that all women and girls are truly beautiful. Too often we're told we are not good enough for various fashion trends and labels. Which is why I created Summerblossom; a brand that is truly accessible for any girl and encourages you to embrace a positive body image and feel beautiful as you skip out the door with a flower in your hair!"

"My hands-down favourite part of what I do is when a customer puts a Summerblossom in their hair and looks in the mirror. Their expression when they realise how beautiful they look is priceless! Young and old, it's always the same and it's always inspiring. I think that as long as you all continue to feel gorgeous wearing Summerblossom, I'll continue making them."

"Summerblossom doesn't feel like work. It's a part of me and I couldn't live without it. I feel so blessed that every day I'm able to ride my lilac bike into the studio, live my dream and love every minute that I'm here."

Rochelle is "incredibly grateful" for all of your support and kind words about Summerblossom.

custom bridal

We can customise the colours and sizes of many of our designs to suit you and your bridal party. For more information, please see our FAQs.

fresh flowers

We offer a range of beautifully made fresh flower crowns for special occasions and run crown-making workshops for Sydney-siders.

pop up shops

We adore opening the doors to our studio or setting up a pop-up shop at an event. Frankie Possum the lilac retro trailer is always in tow.

Signature Label >>

Classic Summerblossom style. Perfect for nights out, summer days and parties.

White Label >>

Exquisitely handcrafted to order from the very finest materials, especially for you.

Fresh Flowers >>

Custom made fresh flower wreaths and parties/workshops in the Sydney area.