I have a little good news to share with you during these bleak times. It’s been an incredible 10 years to say the least, but all good things must come to an end, so I’ll be closing the doors to our online store at the end of June. I finally have the courage to admit that Summerblossom no longer makes my heart sing, and it’s time for me to move on, explore, contribute and discover new projects.

What does this mean for you? Well, it’s actually pretty great news because I’ve already started marking down goodies in preparation for closure. Worried about a return? Please don’t be. I’m continuing to trade until June 2020 and after that I’ll still be here! We get hardly any returns anyway, but of course, I’ll remain contactable, reasonable and accomodating here and via email/phone. I truly hope that grabbing one of the last pieces of Summerblossom at a wildly reduced price brings you a little joy (goodness knows, we all need some distraction at the moment).

What will the future of Summerblossom look like? At this stage I will be honest with you, I am not entirely sure. I’ve spent a decade working on and in this business, and during that time I have changed and grown immeasurably. I think it will take a little while to really nut out my next move. I have light and creativity to share and I cannot wait to see with comes next. In truth I have been holding on to Summerblossom because it’s familiar, fun and profitable but I need to make space to welcome new challenges.

How can I begin to thank you all for the last ten years? I actually do not know how to put my gratitude for your loyalty, support and kindness into words! It’s so overwhelming when I even begin to think about all of you who have worn Summerblossom to your special occasions, who visited me at markets, who tagged me in beautiful photos… wait I have to stop - there’s something in my eye. Sending my most heartfelt love to you all, especially during these challenging and unprecedented times. x Rochelle